HomepageMagStaying zen and efficientHow to choose the right publicity item?

Which promotional item for which use?

Promotional items are powerful, cost-effective communication tools that are perfect for reinforcing your brand. Whether you want to thank your loyal customers, attract new prospects, motivate your employees or strengthen your business partnerships, they play a crucial role. And while promotional items are always a good idea, it remains to be seen which ones will reach your target audience....


Quality promotional items to keep customers loyal to you

Your customers are the heart of your business. They deserve special attention, so make sure you pamper them! Branded pens, embroidered sweatshirts, personalised diaries... Whatever your purpose, promotional items are always seen as gifts by recipients.


Branded pen

For example, for your most loyal customers, choose top-quality pens that are perfect for making a lasting impression. A branded pen can strengthen the relationship of trust you have built with them. A customer who feels valued is a customer who comes back!

Embroidered sweatshirt

Offering your customers a quality promotional item also means associating your brand with values such as excellence and respect. A sweatshirt embroidered with your logo will remind them of your brand on a daily basis. By choosing this type of gift, you show that you appreciate their loyalty and commitment to your company.

Personalised diary

Luxury items such as a personalised diary are memorable and durable, showing your gratitude and profiling your brand. Receiving a sophisticated gift makes your customers feel valued and important, which strengthens their bond with your company.


Attractive goodies for prospecting at your events

Attracting new customers is vital for the growth of your business. Sweets, personalised pens, caps, reusable cups, fabric carrier bags... Promotional items can be real magnets for prospects. Not only are they seen as gifts, but they also allow you to stand out from the crowd and, more importantly, they really impress!

Candy

At trade shows and events, think about handing out attractive sweets. They are both fun and inexpensive and perfect for attracting prospects without breaking your budget! Mint-flavoured, fruit-flavoured or individually wrapped, these boxes of candy with your logo are always a good idea.

Personalised pens

Personalised pens can make all the difference. They are practical and stay in your prospects' hands for a long time. It is a subtle way to make your presence felt in their daily lives and encourage your prospects to think about your services or products. You probably have 2 or 3 promotional pens on your desk, right?

Caps

Promotional items leave a tangible trace of your presence at a trade show. By offering practical and attractive goodies, such as caps, you increase your chances of generating qualified leads. And you make your brand visible on the faces of your prospects!

Reusable cups

Reusable cups are not only eco-friendly, they are also very popular and frequently used, increasing the visibility of your brand at the same time. They are also an excellent option to reduce waste and promote your company's values.

Fabric carrier bags

A cotton bag with your logo is a constant reminder of your brand for potential customers. Fabric carrier bags are not only eco-friendly but also very fashionable, reinforcing your brand's positive image.


Branded items to strengthen your business partnerships

Maintaining good relationships with your business partners is essential for successful collaborations. A branded article is also a perfect corporate or end-of-year gift to thank your partners and strengthen mutual trust. At Bruneau, we have selected prestige items that will impress your partners: top-quality pens, well-designed diaries, kakemonos.... items that are both useful in everyday life and reflect the importance of your partnership.

The pens

A top-quality metal pen shows that you value your partnership. And because the pen is often used in important meetings or strategic decision-making, your brand is also present and visible to everyone at crucial moments.

The diary

Offering your business partners quality items shows that they are important to you. A beautifully stitched leather diary is generally a highly appreciated gift. And it will be even more appreciated with a pouch engraved or printed with your partner's first name.

The kakemono

Kakemonos are also perfect for presentations and events, reinforcing your presence and your brand image. These large, fully customisable cloths are a must-have for professional events and the medium of choice to get your message across.


The personalised item to unite your employees

Your employees are your company's ambassadors. Their well-being and motivation are of paramount importance. Giving them a gift, whether it is an item of clothing or an office accessory, thanks your employees and shows your appreciation. It is also a great way to welcome new employees.

T-shirts, polo shirts, jackets

Promotional clothing such as T-shirts, caps, polo shirts or jackets with your company logo create a sense of togetherness. And besides strengthening team spirit, they also serve as running advertising, to show the cohesion and pride of your teams.

Cap

A cap is another great way to show that you care about your employees and give your brand exposure wherever your employees go. With a handy and practical accessory, everyone can proudly project the company's image.

Office supplies: pen, notepad, mouse pad

Personalised office accessories such as ballpoint pens, notepads or mousepads can be very popular. They make everyday life more enjoyable and productive while serving as a constant reminder of your appreciation for your staff.

Personalised ceramic mug

An indispensable accessory for coffee, the ceramic mug is a great way to promote your company. It is a nice gift to welcome a new employee, a high-quality way to promote your image when serving a partner or client a cup of coffee... and it is also a great ecological and economical alternative to disposable cups.

Choosing the right promotional item for your target audience is essential! It is not only about offering a cheap gift, but also and above all about conveying a message, strengthening a relationship and associating your brand with positive values. This is why Bruneau offers you a wide range of promotional items. And for more information, find out how to order a promotional item in 3 steps.