Duracell Optimum power generation. Our most powerful AAA alkaline battery.
Duracell introduces its latest power generation, the most impressive to date, the Duracell Optimum alkaline battery. Thanks to a revolutionary cathode system that can provide up to 100% extra lifespan in certain devices¹ or extra power in other devices².
More lifespan: Duracell Optimum AAA battery lasts longer in certain devices such as toys³. Longer lasting batteries mean more gaming fun for all device users.

More power: Or more power in other devices with Duracell Optimum AAA² - for example, motors spin faster in devices like some remote-controlled cars (Monster Jam Official Grave Digger Spin Master scale 1:24) .

All the Duracell Optimum performance in an Optimum packaging
The smart packaging of Duracell Optimum, shaped like a book, allows you to store new and used batteries and close the box. No more batteries rolling around at the bottom of the kitchen drawer! The batteries are stored until you need them. And once the batteries are discharged, you can store them in the other direction until you bring them back to the recycling points.
100% recyclable packaging / 0% plastic / certified with Nordic Swan Ecolabel.

Duracell Optimum. More lifespan¹ or More power²

Duracell Optimum batteries are available in AA and AAA sizes.
UP TO 100% LONGER LIFESPAN¹ / OR MORE POWERFUL**

¹Offers more lifespan compared to the minimum average duration of the 2021 IEC AAA toy test (Source: IEC.CH Website) ²OR more power in certain devices compared to other top AAA alkaline batteries from Duracell. Results may vary depending on device or usage (Source: DURACELL Website)
³Provides more lifespan with AAA-sized batteries compared to the minimum average duration of the 2021 toy test (Source: IEC.CH Website)
⁴Provides more power to the Monster Jam Official Grave Digger Spin Master, scale 1:24, 2.4 GHz vs. other top AA alkaline batteries from Duracell. Results may vary depending on device or usage (Source: DURACELL Website)